A checkout that actually converts.
The checkout is where browsing turns into revenue, or where it quietly leaks away. This guide covers a low-friction checkout for Indian shoppers: guest checkout, OTP done right, UPI and payment gateways, COD, and winning back abandoned carts, with the tools and setup guides to build it on Commmerce.
Schedule a DemoMost lost sales are lost at checkout
Shoppers abandon carts when checkout asks too much: a forced account, clunky payment, or a method they do not use. Every field you remove and every payment option you add is a chance to recover a sale that was almost yours.
Less friction
Guest checkout and optional account creation let people buy in fewer taps.
Right amount of security
OTP when you want confidence, optional when you want speed.
UPI-first payments
Offer the methods Indian shoppers actually reach for, led by UPI.
COD when it helps
Cash on delivery still converts buyers who do not pay online.
Recover abandoned carts
Bring back shoppers who left items behind before they forget.
B2B ready
Capture GSTIN at checkout so business buyers can claim input credit.
Make it easy to say yes
Keep the path from cart to confirmation short. Let people check out as guests, decide how much you ask for, and use OTP where it adds trust rather than friction.
Guest checkout
Let shoppers buy without an account, then invite them to create one after. What guest checkout is
Mandatory or optional signup
Choose whether email, phone, or account creation is required at checkout. Set signup rules
OTP verification
Require OTP at login, sign-up, or checkout, or let customers opt out. How OTP works
Opt-out of OTP
Keep repeat purchases fast by allowing customers to skip OTP. OTP opt-out
Take payments the way India pays
An integrated payment gateway lets customers pay by UPI, cards, net banking, and wallets, and you can offer cash on delivery alongside. Know the gateway fee before you price, and keep an eye on payment notifications so nothing slips.
Gateway fees
Payment gateways charge per transaction. Know the cut before you price. Do gateways charge fees?
Getting set up
Understand the timeframe to receive your merchant account and API details. Gateway onboarding
Bank details and QR
Add your bank account details or a QR code to collect payments. Add bank or QR
Transaction alerts
Get notified of successful transactions through the payment gateway. Payment notifications
Win back the carts that got away
A shopper who added to cart already wanted to buy. Abandoned cart recovery brings them back with a nudge, and often recovers sales at a fraction of the cost of finding a new customer.
What it is and enabling it
Turn on abandoned cart recovery to re-engage shoppers who did not finish. Enable cart recovery
Use it to lift sales
Practical ways to use recovery to bring shoppers back and close the sale. Recovery strategies
Find abandoned carts
See which carts were left behind so you can act on them. Where to find them
Engage cart holders
Strategies to re-engage customers with items still in their cart. Engagement tactics
Cost out your payments before you launch
Set up checkout, step by step
Checkout & login
Payments & cart recovery
Frequently asked questions
What is guest checkout and should I offer it?
Guest checkout lets a shopper buy without creating an account, using just the details needed to fulfil the order. It removes a common point of friction and reduces cart abandonment, which is why most stores offer it. On Commmerce you can enable guest checkout and choose whether account creation is mandatory or optional. More on guest checkout.
Can I require OTP verification at checkout, or make it optional?
Yes. Commmerce supports OTP verification during login, sign-up, or checkout, and you can control whether it is required or let customers opt out. OTP adds confidence for phone-verified orders, while making it optional keeps checkout fast for repeat buyers. How OTP works.
Do payment gateways charge a fee?
Yes. Payment gateways charge a per-transaction fee that varies by method and provider, so factor it into your pricing. Estimate it with the payment gateway fee calculator.
Which payment methods can Indian shoppers use on my store?
Through an integrated payment gateway, customers can pay by UPI, cards, net banking, and wallets, and you can also offer cash on delivery. UPI is the most-used method for Indian online shoppers, so a smooth UPI flow matters most.
What is abandoned cart recovery?
Abandoned cart recovery re-engages shoppers who added items to their cart but did not complete the purchase, typically with a reminder or an incentive. Commmerce lets you enable it and view abandoned cart details so you can win back sales. Enable cart recovery.
Can customers add their GSTIN at checkout?
Yes. Customers can enter their GSTIN during checkout so their business can claim input tax credit, which matters for B2B and bulk orders. See the GST guide.
Give shoppers a checkout worth finishing.
See how Commmerce handles guest checkout, UPI, COD, and cart recovery for your store.
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