Should you sell on your own website instead of paying marketplace commissions? See your potential annual savings.
Marketplaces like Amazon, Flipkart, and Myntra charge a commission on every sale, typically a percentage of the order value, on top of shipping and closing fees. Selling the same order on your own website replaces that commission with a much smaller payment gateway fee (usually around 2 percent) plus a fixed yearly cost to run the site. This tool estimates your annual saving by taking the sales you can realistically move to your own site, multiplying by the commission you would have paid, then subtracting gateway fees and website cost.
A retailer doing Rs 5,00,000/month on a marketplace at 20 percent commission moves 50 percent of sales to its own site (Rs 30,00,000/year). Commission saved = Rs 6,00,000; gateway fee at 2 percent = Rs 60,000; website cost = Rs 50,000. Net annual saving is roughly Rs 4,90,000 - money that stays in the business. Note this excludes the marketing spend needed to pull traffic that a marketplace provides for free.
On fee per order, almost always, because a 2 percent gateway fee is far below a 15 to 30 percent commission. But your own site needs marketing to bring buyers, which marketplaces supply built in, so factor that cost before deciding.
Typically a yearly platform subscription, a domain name, a payment gateway (around 2 percent per transaction), and your own effort or ad spend to drive traffic. There is no per-sale commission, so margins improve as volume grows.
Usually no. Most Indian retailers keep marketplaces for discovery and new customers while pushing repeat and loyal buyers to their own site to save commission. A mix protects reach and margin.
It is the charge (commonly around 2 percent plus GST) that a processor like Razorpay or PayU takes to accept UPI, cards, and netbanking on your own website. It is much smaller than marketplace commission.
Commmerce gives you an online store synced with your POS and inventory. Less commission, more margin.
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